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Apple Developer News


September 26, 1997, No. 76

PRODUCT AND TECHNOLOGY NEWS
[1] Mac OS 8 Hits the Bestseller Charts


MARKETING OPPORTUNITIES
[2] List Your Product in the Mac OS Internet Solutions Guide
[3] MPEG Content Promotion for Multimedia Developers
[4] A New Low-Cost European PR Service


OTHER APPLE NEWS
[5] Apple Hires a New PR Firm


EVENTS
[6] MACWORLD Expo/Boston Moves to New York City


FOR YOUR INFORMATION
[7] Adobe Sees a 42 Percent Increase in Mac OS Application Sales


PRODUCT AND TECHNOLOGY NEWS

[1] Mac OS 8 Hits the Bestseller Charts

Mac OS 8 held the number-four position in Entertainment Weekly Online's bestselling CD-ROM list, and the number-one slot in SofTrends' July and August Top Sellers Lists. (Note: NPD's August results, which are based on unit sales from more than 9,000 software stores, aren't posted to the NPD web site yet.)

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MARKETING OPPORTUNITIES

[2] List Your Product in the Mac OS Internet Solutions Guide

Apple is sponsoring the fourth edition of the Mac OS Internet Solutions Guide, a showcase of Internet-focused software and hardware products for end users and developers.

Published by JointSolutions Marketing, the Internet Solutions Guide is a targeted cross-media marketing vehicle distributed by Apple at major trade shows; to Apple field sales and programs; at market development centers; at user group meetings; through Apple web sites; and on Apple CD-ROMs. With the variety of delivery vehicles offered, advertising costs can be less than US$ .01 per impression. Participation is easy, because submissions can be delivered electronically.

For more information, send e-mail queries to or call JointSolutions Marketing at 408-471-1500. The deadline for entries is October 17. The Mac OS Internet Solutions Guide media kit is available online at this web site:

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[3] MPEG Content Promotion for Multimedia Developers

Here's an opportunity for multimedia developers to gain publicity for creative work where Hitachi's new Motion Picture Experts Group (MPEG) camera is used. (This device lets you shoot digital video movies, then download them directly into your computer without further processing. Without an MPEG camera, it typically costs thousands of dollars to produce and digitize a ten-minute MPEG-1 compressed video clip.) Hitachi's promotion program works this way: You'll receive US$ 900 off the suggested retail price (SRP) of an MPEG camera (SRP: US$ 2,399.95) if you use this camera in producing a multimedia project and then send a sample of the project to Hitachi by October 31. This offer is limited to the first 100 participants, and selected MPEG-based images will be showcased on a CD-ROM that will be distributed at Fall Comdex. To obtain submission guidelines, enter the user name "secret" and the password "weapon" at this web site: If you can questions on this program, call Teresa Murdock at 408-562-3900.

For more information on the Mac OS interface to this camera, see this web page:

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[4] A New Low-Cost European PR Service

Groupe Mirande recently launched EuroPress, a new low-cost public relations service designed for small U.S.-based hardware and software developers who want to raise the profile of their products in Europe. For a fixed monthly fee, Groupe Mirande will network with a designated press list to circulate localized press releases, promotional materials, and company information. They also serve as a local point of contact for the European press. With an emphasis on creating awareness for products and attracting a greater number of potential customers to a web site, Groupe Mirande's experience helps products receive high-profile visibility in Europe. Groupe Mirande also offers other services, such as European representation for U.S.-based companies; local telephone, fax, and Internet services in Europe; and management of European-wide sales and distribution. For more information, contact Paul Lambert of Groupe Mirande at plambert@easynet.fr.

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OTHER APPLE NEWS

[5] Apple Hires a New PR Firm

Apple completed its marketing communications makeover this week by hiring a new corporate public relations firm, Niehaus Ryan Group.

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EVENTS

[6] MACWORLD Expo/Boston Moves to New York City

IDG Expo Management Company recently announced that the 1998 East Coast production of MACWORLD Expo will be held at the Jacob K. Javits Convention Center of New York from July 8 to 10. Even though this new expo isn't posted to their online calendar yet, you can contact IDG through this web site:

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FOR YOUR INFORMATION

[7] Adobe Sees a 42 Percent Increase in Mac OS Application Sales

This week Adobe reported that its quarterly application products revenue on the Macintosh platform grew 42 percent on a year-over-year basis. (Last quarter 50 percent of Adobe's total application products revenue came from the sales of products for the Windows platform, and 50 percent were related to the Macintosh platform.)

"We are pleased with achieving record revenue in the normally slower summer quarter," said John E. Warnock, chairman and chief executive officer of Adobe. "We benefited from the continuing growth of our Windows-based revenue and solid performance for our applications on the Macintosh operating system."

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THE LAWYERS MADE US SAY THIS ;-)

This newsletter is for informational purposes only. Apple assumes no responsibility for its accuracy, and the information is subject to change without notice. Any use of, or actions taken based upon, any of the information contained in this newsletter is done entirely at your own risk. Mention of non-Apple products or services is for informational purposes only, and constitutes neither an endorsement nor a recommendation. Apple assumes no responsibility with regard to the selection, performance, or use of these products.

Copyright © 1997 Apple Computer, Inc. All rights reserved.

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